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Boosting wine-making in Europe

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Boosting wine-making in Europe Complex quality labeling and branding are hampering the competitiveness of Europe's wine sector. The European Commission hopes to remedy this through reform, ensuring that the wine market remains on a firm footing. Agriculture Commissioner Mariann Fischer Boel explains: "We spend far too much of our budget dispensing of surpluses [...] We should spend the money trying to improve the quality of wine to win new markets all over the world." Download: http://ec.europa.eu/avservices...

Channel: News & Politics
Uploaded: November 30, 1999 at 12:00 am
Author: eutube

Length: 04:40
Rating: 3.83
Views: 3167

Tags: commission  EU  European  eutube  market  reform  sector  Union  wine  

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Video Comments

7boon (November 30, 1999 at 12:00 am)
If they make good wines, then people will pay big money for it. Don't need the government to interfere.
ukeuwatcher (November 30, 1999 at 12:00 am)
Why do you think there's no demand for wine? It just has to be good wine. There's a lot of terrible wine produced under the current subsidy system. If they set up systems to improve quality, what's wrong with that?
DarthTanner (November 30, 1999 at 12:00 am)
Guess the French wine farmers rioting had nothing to do with this further subsidization of a luxury product that there is just no market for.

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